REPOST: So You’re Flawed, Who Isn’t?

January 16th, 2012

So You’re Flawed, Who Isn’t?
By Robin Fisher Roffer

Authenticity isn’t about telling the truth as much as owning it.

Diane Arbus once said, “A photograph is a secret about a secret. The more it tells you the less you know.” Six months ago, my sister sent me an old photograph that contained a myriad of secrets.


The picture is shot in Hot Springs, California where we are living in an Airstream trailer. I am 5-years-old and I’m holding a white poodle puppy. My little sister Wendy is seated next to me. We are wearing matching red pants. My grandmother is smoking a cigarette in a housecoat. A white haired woman I don’t recognize stands behind us with clenched fists.

At the time, my grandmother, like my mother is an alcoholic. My sister and I are terrified and hungry. Yet despite our situation, I try to act happy for the camera. Later in business, I will use this survival skill to receive promotions and keep clients loyal. It will serve me well – until it doesn’t.

Everyone is talking about being authentic. But what does it mean? What does authenticity even look like?

For years I hid these secrets. I pretended that my mother was dead. I wore the mask of someone who had it all together and held all the answers. I was desperate not to be like her. I didn’t want to carry the sins of my mother. So I covered them up with beautiful clothes and built a business based on cultivating an ideal brand image.

Eventually, I would come to view my past as a gift. I would reunite with my mother and see all the goodness in her that is in me. I would own that I am scared of things that feel out of my control and stop apologizing for my need to have everything in its place.

It took a long time, but I have learned that it’s okay not to agree with everyone. It hurt at first, but it got easier to say “no” when people were taking advantage of me. If I felt like being in a bitchy mood or crying like a child, I could do it without beating myself up. This was being me, authentically.

How do you honor who you are and show up authentically when you’re just trying to hold on to what you’ve got?

It’s not easy being certain about yourself in an uncertain world. But if you keep denying the truth about you and you don’t own the beauty of your uniqueness, you’ll never feel whole.

So… if museums bore you, don’t go. If you like to drink whiskey over wine, then ask for it. Stop camping if you hate it. If Christmas isn’t your thing, don’t celebrate it. If you have a friend that’s driving you crazy, don’t call her. Just be you, really you.

Consciously be aware of how things make you feel and gravitate towards what and who makes you feel good. You’ll find that some relationships are strengthened by your authenticity. Others are weakened. Not everyone will love the real you. What matters is that you do.

I am the little girl in the picture – there’s no denying it. I survived my childhood and because of it (not in spite of it), I am thriving as an adult. People who are rising to the top in business tell their truth and live their lives with conviction. They are own their past, let go of old patterns, exhibit faith and show compassion for themselves and others.

Many of my friends who are tuned in to universal shifts say that there is a new paradigm happening. And as a result, those that exhibit fear, put on false personas or hide behind masks of the martyr, worker bee, people pleaser, jerk, tough cookie, creep – fill in the blank – are finding themselves out of step with the transformation taking place.

In an Age of Transparency, authenticity is the only answer. It’s the fuel to forgive what was and move with grace into what’s next.

REPOST: The Art of Not Setting Goals or Making Resolutions

January 5th, 2012

The Art of Not Setting Goals or Making Resolutions
By Robin Fisher-Roffer

Why staying open — rather than pushing an agenda — could create more abundance in the New Year.

My family and I celebrated New Year’s Eve in San Miguel de Allende, Mexico.  After an evening of eating tacos, shooting tequila and watching fireworks with good friends, I went to bed thinking about my annual New Year’s Day ritual of writing down my accomplishments and setting goals for the new year.

The next morning I woke up, opened my journal and got to work.  It all flowed effortlessly until I came to the goal setting section.  Try as I may, I couldn’t determine revenue targets or project the number of products we’d sell.  Frankly, the whole exercise seemed forced.

Maybe my apprehension was due to the fact that I will mark my company’s 20th anniversary this year or maybe it’s because I’ll be celebrating a big birthday myself, but for the very first time, I resisted writing down any goals.

After all, New Year’s Day 2012 was supposed to be the end of the world.  Yet, there we were seemingly unchanged.  The expression, “Man plans and God laughs” came to mind.

Letting go, I vowed to be open to the possibilities.  Something told me that if I stayed committed to my mission, honed my message and became more visible, I would have a stellar year.

Creating more abundance and attracting opportunities happens when you live your life on purpose.

Yes, it can be a productive exercise to put in writing that you want to earn X amount of dollars or attract a certain client.  But let’s face it; creating expectations with that kind of specificity is like premeditating disappointment.  My advice is to resist the temptation and do the following instead:

1.   Uncover your mission and set your intention.
2.   Write down your dream on paper.
3.   Learn how to authentically express your desire.
4.   Craft a marketing plan that builds your brand.
5.   Get out of your office and in front of decision makers.

Dreams come true when you take responsibility for the things you want. Begin today by talking about your mission (the “why” behind what you do) with people who you know will be supportive and those that need what you offer. The more you put your dreams out there, the more powerfully they will be brought back to you in reality.

Let go of the herd mentality of making resolutions and setting specific goals.  You’ll create more abundance than you could have ever imagined.

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REPOST: 5 Ways To Be Fearless At Work In 2012

December 22nd, 2011

5 Ways To Be Fearless At Work In 2012
By Robin Fisher-Roffer

Want to grab more clients or get a promotion? Sure you do. Start by unleashing the real you.

If you’re wondering how you can alter your workplace behavior to thrive in the New Year — Kiss up to the boss? Lay low? Aggressively jockey for position? — I have some surprising (and comforting) advice for you. Be yourself.

This is the year to quit hiding your differences and start embracing them. It’s the ones who are unforgettable and indispensible that get ahead. Blend in too well and you could seem expendable.

If you’re entering the New Year holding your breath, it’s time to exhale. To move up, you have to let go.

Here are five ways to fearlessly get ahead in 2012 (without being a ruthless ass or a pathetic workaholic).

1. Let go of your fears.

Think about the toll your fears took on you last year. What did they keep you from achieving? Did a colleague get a promotion instead of you because you were afraid to put yourself in the hot seat? Did you lose a client because you didn’t speak up when you knew they were going down the wrong path? Did you fail to increase your business because you played down your ambition and assertiveness? Make this the year to take credit for your work and accomplishments and fearlessly negotiate compensation.

2. Unleash the marketable parts of your personality.

I hear all the time from top executives that their employees are not bringing new ideas to the table. They’ve gotten comfortable and have lost their desire to innovate. Comfort is the blinking yellow light we often drive right through. If you are highly creative or a great problem solver make sure you really make these traits work for you. Don’t just come to work every day, head for your office, and play it safe.

3. Pick a boundary. Resolve to push it this year.

If you’ve been hiding a part of yourself just to fit in—whether it’s your flair for the dramatic, your offbeat sense of humor, or your uncanny ability to get people to open up to you—you should take a hard look at what you’re giving up to fit into the accepted mold and make 2012 the year you break out of it. Sure it may seem scary to make bold moves, but leaders appreciate any innovation that will get business moving right now.

4. Speak the language of benefits.

Last week I was in a brainstorming meeting with clients. One of the managers was trying to get his point across, but no one was relating. He turned beet red and said, “None of you are listening to me!” How could we? Only he knew what he was talking about. It doesn’t matter how clever your ideas are if those in power don’t “get” what you want to do. It’s your job to find a common language that resonates with them. You have to explain with visual words and concrete examples how your idea will benefit the business.

5. Go for the BIG SCARY IDEA that will make you different. Stretch yourself.

If you handle your career like one of those reality show contestants who go under the radar to stay in the game longer — eventually you’ll get kicked off the island. You have to be the one who’s playing to win. To do this, keep growing, stretching, and reinventing yourself.

This is the year to do something that’s truly scary and utterly cool. Become fearless by setting your intention each day and finding something that brings you back to what’s positively different about you.

Get a promotion by being you. Once you embrace your authenticity, you’ll be amazed at where it can take you.

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REPOST: 5 Ways To Be A Great Client And Get The Best Work

December 19th, 2011

5 Ways To Be A Great Client And Get The Best Work
By Robin Fisher-Roffer

How to turn your outside partners into your personal brand builders

As an executive at Turner I had the power to hire and fire agencies and consultants. I would hammer them on cost and then swell up with pride.  It was a game to me and I felt like the better I played it, the more I’d be valued.  That was the lie I told myself.  In reality, they were doing great work for me and in turn I was discounting them.

If you have the attitude that your vendors are lucky to be working for you or they should be kowtowing to your every whim, now is the time to change your ways.  Why?  For two reasons: 1) they are your link to the outside world and, 2) they could be your ticket to stardom.

There’s an old adage in the agency business: “You’re only as good as your client.”  Be a good client and you’ll get great work that builds your personal brand.

Here are five things you can do right now to get the best out of your creative partners courtesy of Rick Heffner, owner of Fuszion Design.

1)      Write A Solid Brief
Make sure it contains a project description, objectives, target audience, unique selling proposition, key benefits of your product/service, support of claims, look and feel, brand personality and a realistic budget and timeline.

2)      Search For The Right Partner
Don’t hire someone because they’ll give you a deal.  Conduct a proper search and make sure that the outside partner that you choose is well suited for the project and that your work styles are a good match.

3)      Stick To The Timeline
If your vendor doesn’t have all the necessary assets (logos, photos, charts, graphs, copy, etc.), they can’t possibly begin your project or meet your deadlines.  It’s like cooking Chinese food — you have to prep everything before you put the fire under the pot.

4)      Don’t Over Analyze, Go With Your Gut
Your mother-in-law is not your art director. If you get too many people involved in decision-making, you’ll likely end up with something unremarkable.  Great ideas don’t come from a hodgepodge of opinions — they come from instincts and insights.

5)      Communicate Disappointments Respectfully
If something doesn’t go well, don’t be passive/aggressive.  Instead, pick up the phone and communicate how you feel using the “sandwich method.”  First say something complementary, then sandwich in your criticism, then say something positive again. Like a sandwich, it leaves people with a much better taste in their mouth.

Don’t try to control or intimidate outside partners.  You’ll tarnish your personal brand and never get the results you want.

Last week one of my clients called me to haggle over a small charge.  Our contract clearly stated that he owed me the money, but he wanted to dispute it nonetheless.  He claimed it would make him feel better if he could shave off my overtime.  I told him that it was his call.  One week later he paid my bill minus the charge.  I wonder if he thinks he won that round or if his boss patted him on the back for saving the company a few bucks.  Either way, his personal brand is tarnished in my book.

Make a vow not to play small with your agencies, vendors and consultants.  One day you may need them for a recommendation — and reputations tend to linger.