After her current three-year deal as Special Correspondent for ABC, Katie Couric says she will be going to Yahoo to be their Global News Anchor, according to a report in The Hollywood Reporter. This is her first deal with ABC-Disney, which has a partnership with Yahoo allowing her to host Katie’s Take on Yahoo News. But what does it say about the state of golden age broadcasters that she’s only one contract in and she is already looking ahead, at a newer direction for news distribution?
The former CBS News anchor was the first woman to solo anchor the evening news. Now, she has been wooed by the streaming business for news hosting duties. She could find going to streaming as a news outlet the next stage in a prominent journalism career. However, this move also shows how the star of streaming video is rising to the extent that it would just make shrewd economic sense from her agent’s point of view as profits for streaming soar and so do possible payouts for starring on internet video content. Either way it spells a change for the industry’s outlook on instant video and how Yahoo is developing under Yahoo CEO Marissa Mayer’s stewardship.
Many skeptics feel this is more an example of the struggling new media giant taking from the traditional outlets’ achievement of building Couric’s brand recognition. However, Katie’s dual role for ABC News and Yahoo News would overlap only for as long as Katie survives on the airwaves.