Repost: Showtime and LG Think They’ve Cracked Code on Interactive TV

Reposted from Variety / by Todd Spangler

Showtime and LG Think They’ve Cracked

After years of running down interactive TV dead-ends, CBS’s Showtime Networks is trying a new approach that finally might gain traction: It’s syncing up interactive elements for shows directly on LG Electronics’ smart TVs using standard web-based technologies.

Premium cabler is the first programmer to use LG’s LivePlus technology, available on the manufacturer’s 2012 and 2013 Internet-connected TV models, to deliver on-screen trivia, polls and social features for original series including “Dexter” and “Ray Donovan.”

Showtime already makes that ancillary content available through the SHO Sync app for Apple iPads, released last fall — but the experience is superior on LG’s TVs, because the interactive features pop up in the program itself without any separate download or device required, according to David Preisman, Showtime’s veep of interactive television.

“We believe it could be a game-changer in terms of what clicks with consumers on a smart TV set,” he said.

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